Here’s full comparison between two premium ad networks: Ezoic vs Monumetric

It’s the year 2022 and there have been a historic amount of ad publishers popping up all across the internet. Among them, two of the most prominent ad networks are Monumetric and Ezoic.

These two ad publishers have been around for a long time; amassing a great name within the content publishing industry. Both of these companies are known to provide premium-level monetization techniques for ad publishers.

With their industry-standard support services, high CPM rates, and intelligent revenue maximization technology, it is tough to deny that these two companies would continue to play a major role in shaping the future of the blogging industry.

But if you were to compare both of them against each other who would come out on top?

Let’s find out in this post, here is Ezoic vs Monumetric

Ezoic: Overview

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Ezoic is an advertisement company that helps you monetize your platform with display advertisements.

In order to use Ezoic on your site, you must have an Adsense-approved site. Ezoic doesn’t run ads of its own instead it optimizes pre-existing ads for better ad revenue. It accomplishes this by executing machine learning algorithms to find the best ad positions, sizes, and locations on your site for maximum revenue.

Monumetric: Overview

Ezoic vs Monumetric: Pros, Cons, Overview [2022]

Monumetric is a full-fledged ad publishing agency. Unlike Ezoic it doesn’t improve upon existing ad platforms like Adsense, instead, it advertises its own ads. This helps them negotiate better ad CPMs and revenue for their bloggers.

They have multiple programs to help set up and run within your level of blogging expertise. Here is a tier-based analysis of the same:

  • The Propel program: requires a minimum of 10,000 monthly page views
  • The Ascend program:  requires a minimum of 80,000 monthly pageviews
  • The Stratos program requires a minimum of 500,000 monthly pageviews
  • The Apollo program requires a minimum of 10 million monthly pageviews

They require you to pay a one-time installation fee of 99$ before being able to join them. This installation fee is only liable to publishers who have less than 80,000 monthly page views and hence are not eligible for being selected for the Ascend program.

Ezoic vs Monumetric: The Basics

Now that we have gone through a brief overview of both platforms, let’s have a look at some of the basic features that separate these platforms from each other. Here they are:

Prerequisites: Winner – Ezoic

There are no pre-requisites for entering the Ezoic ad program. While you do need to have at least 10,000 monthly page views to crack through a Monumetric approval application.

CPM Rates: Winner – Monumetric

According to certain blogger reports and reviews, the average CPM rate for Ezoic is anywhere from 5 to 10$ while the average Monumetric CPM is anywhere from 3 to 8$

Initial Fees: Winner – Ezoic

There’s an initial setup fee of around 100$ for Monumetric; this is for people signing up for the Propel program. In the meanwhile setting up your site with Ezoic is completely free (even for people with no monthly viewers)

Approval Time: Winner – Tie

The approval time for Ezoic and Monumetric publishers is pretty much the same. Both of these processes can take anywhere from 2 to weeks to complete.

Payout Methods & Time: Winner – Ezoic

On Monumetric you need to wait 2 months from the end of the month for getting paid.

Ezoic vs Monumetric

While on Ezoic, you can withdraw your earnings for

Also, there’s a minimum withdrawal limit of 20 dollars for Ezoic while you need at least

My Personal Thoughts: Which network is better for you

I personally think that both Ezoic and Monumetric are extremely reliable and worthy of use. But if I had to choose I’d surely go with Monumetric.

Their overall ad CPM is much higher than Ezoic, and they boast a much support team. Though you’d need to cross the 10k threshold and pay 99$ before being allowed to enter the platform, it’s well worth the wait.

The only reason why one should use Ezoic over Monumetric is if they haven’t yet started receiving 10k traffic yet on your blog. But even after you start receiving said visitors you should immediately switch to Monumetricto to gain the advantage of added CPM.

Once you’re past the 50k threshold you can easily change sides to Mediavine as it is a better option than both of these networks. There you can earn twice the amount of money you’ll earn with Ezoic or Monumetric.

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