In this post, I’ll highlight some of the best free email marketing courses out there. If you want to learn this in-demand skill in 2022 keep reading the post till the end.
What is Email marketing?
Email marketing is the process of marketing products and services via email. If you want to grow your brand and bring awareness mail marketing is the most popular and effective form of marketing you can use.
According to Campaign Monitor, in 2019 mail marketing strategies give an average ROI of around 49 dollars per dollar spent. So it is one of the most profitable forms of marketing available to learn.
Over the years multiple online companies have understood the importance of writing excellent emails. Hence email marketing has quickly become one of the most valuable skills to learn within an online business.
Get the email marketing software for free. Join using this link and get a 30-day free (credit card less) trail of Get response.
Essential topics you should learn:
Here are some essential skills you need to learn in order to become a better email marketer:
How to design an automated campaign:
A marketer must know how to set up an automated email campaign. This constitutes setting up automatic emails to be triggered whenever certain criteria are met. Learning how to set up an automated campaign is essential to running a complex email marketing system.
How to design email forms and popups:
The first step for email marketing is collecting email leads. In order to collect these leads, you must know how to design and use email forms and popups.
How to do AB split tests:
AB split testing is another important topic you should be familiar with
How to choose a reliable email marketing software:
Lastly, you need to be knowledgeable enough to distinguish between bad email marketing software and a good one. In fact, you should have experience using multiple email marketing software in order to get a good feel for the one that works for you.
5 best free email marketing courses:
- Getting Started with Email Marketing (Skillshare)
- Email and Newsletter Marketing Foundations (LinkedIn Learning)
- Email Marketing Course: Get Certified in Email Marketing (HubSpot)
- Email Marketing Tutorial For Beginners 2022 | Simplilearn
- MAILCHIMP TUTORIAL 2022 (For Beginners)
Email and Newsletter marketing foundations:
This is a course by Megan Adams within which you learn the basics of setting up an email marketing campaign with Mailchimp.
This is the HubSpot email marketing certification program. It is conducted by the very pretty Courtney Sembler who currently works as a Senior team manager for Hubspot academy.
This course is a part of the wider digital marketing course by Simplilearn. Within this 2-hour course, you get a full overview of marketing with Mailchimp.
In this brief 50-minute course Nate Obrien takes you from being an absolute beginner to an advanced Mailchimp user. This course goes deep into using the various dormant features within Mailchimp. You get to learn how to set up a basic marketing campaign, do some ab split testing, and deploy email autoresponders.
This is a course by Mailchimp for absolute beginners who have just started setting up an email marketing campaign. So if you’re an entrepreneur or a small business who has never setup up this before, this is the perfect course to follow.
Alison Von Houten the product marketing lead at Mailchimp is your coach. By the end of this course, you will have a very basic campaign up and running. In order to get started, you’ll need to create a free account with Skillshare.
This is a list of the 5 best free email marketing courses in 2022. If you want to learn the basics of email marketing I highly suggest you check out every one of them.
I am gonna signup with some simple advice. No matter how many tutorials you watch you will never be good at setting up campaigns, the only that could make you improve is consistent practice.
And to practice your email skills you must have a mail software to use. I recommend Getreponse. They have one of the most powerful email marketing campaign designers with versatile features to grow your email list.