15 best Mailchimp competitors in 2021: Which one to use?


Mailchimp is by far the most popular e-mail marketing software in the market.

But it isn’t the only one of its kind.

There are in fact dozens of different e-mail marketing services that compete with Mailchimp for the top spot. And some of these outshine Mailchimp over certain facets of mail marketing.

So if your looking for some extremely niche features there might probably be some alternatives out there that will better suit your needs.

15 best Mailchimp competitors in 2021

When you’re choosing an email marketing tool for your business, you need to consider more factors than just the price.

Sure, Mailchimp looks great, and most of its customers can testify to its credibility, but that doesn’t mean it’s the best option for any business.

There are plenty of Mailchimp alternatives that could replace the software and provide you with better features.

That’s why today I have brought a list of the top 20 Mailchimp competitors, most of these offer better pricing plans and features than Mailchimp.

Let’s check them out.

1. Omnisend

15 best Mailchimp competitors in 2021: Which one to use?

Omnisend is a multi-channel marketing automation platform that maintains a big focus on features for email. It also happens to be the best-rated E-mail marketing app within the Shopify store.

You can easily add automated email campaigns and prompt customers to make purchases. The app features all of your overview data such as sales reports, conversions, email clicks in a systematic fashion.

In addition, you can send Facebook Messenger and WhatsApp messages, SMS text messages, web push notifications, and more.


  • Email Templates
  • Drag & Drop Content Editor
  • Dynamic Discount Codes
  • Segmentation & Personalization.
  • Customer Lifecycle Stages
  • Shopping and on-site behavior
  • Message engagement
  • Transactional Emails.
  • Marketing Automation Workflows.
  • Ecommerce Integration / Behavioral Targeting.
  • Multi-Channel (Messenger, WhatsApp, SMS, Push Notifications) (Enterprise).

You can sign-up for Omnisend email marketing and get an exclusive 14-day free trial if you sign-up from the link down.

Also read: 20 best free WordPress themes for blogs

2. SendinBlue

15 best Mailchimp competitors in 2021: Which one to use?

Sendinblue is a powerful email marketing and SMS marketing service for businesses.

It’s packed with powerful functionality to create email newsletters, email marketing automation, SMS campaigns, landing pages, Facebook ads, live chat, and more.

Their personalized marketing automation solution lets you send unlimited emails to a targeted audience based on user behavior.

It comes with an easy-to-use email builder and great email deliverability to boost your marketing campaigns.


  • E-mail heat map
  • Transactional Emails.
  • Marketing Automation Workflows.
  • Email Templates
  • Drag & Drop Content Editor
  • Send Speed optimization
  • Widespread API integration
  • WordPress plugin integration

If you’re a high-volume sender, moving from Mailchimp to Sendinblue will generate serious savings.

Pricing comparison

When it comes to sending bulk email campaigns, Sendinblue is the cheaper option. As a Mailchimp alternative, Sendinblue can work out up to 5 times cheaper per month in certain cases. Take a look at some of these email sending scenarios.

< 2,000 contactsFREEFREE
1 email / month to 2500 contacts$25$30.99
1 email / month to 5000 contacts$25$52.99
1 email / month to 10,000 contacts$25$78.99
1 email / month to 20,000 contacts$39$170
1 emails / month to 50,000 contacts$69$270
1 email / month to 75,000 contacts$99$430
1 email / month to 100,000 contacts$99$540

3. GetResponse

15 best Mailchimp competitors in 2021: Which one to use?

This powerful Mailchimp alternative allows you to create fantastic email content in just a few clicks. This powerful app lets you increase your revenues with the help of conversion funnels. The engaging email contents help you to transform the anonymous connections into loyal fans. This app enables you to boost online sales and help you reach the pinnacle of success. Let’s look into some of the exciting features of this app:


  • Webinars (Plus).
  • Marketing Funnels.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • Ecommerce Integration / Behavioral Targeting (WooCommerce, BigCommerce, Shopify, Magento).
  • CMS Integration (WordPress, Drupal, Joomla ).
  • Payment Gateway Integration (Stripe, Paypal, Square).

4. Moosend

15 best Mailchimp competitors in 2021: Which one to use?

Moosend is almost 30 percent cheaper than Mailchimp, and hence it is the best Mailchimp Alternative. If you have thousands of subscribers or less, you can use this app for free, and the paid plan starts from ten dollars a month for up to fifty subscribers. The landing page builder helps you to create landing pages easily. You never miss a lead with the signup forms. You can increase your open and click-through rate by the list segmentation option


  • Forever free plan
  • With this app, you can get unlimited customer segmentation even as a free user.
  • If you own an ecommerce business or agency, then mastering the list management becomes a cakewalk with this powerful app.
  • You can get free email newspaper templates and a drag and drop editor 
  • Signup from the below URL to get the deal.

5. ConvertKit

15 best Mailchimp competitors in 2021: Which one to use?

ConvertKit is a popular email marketing software for bloggers, authors, and creators.

They famously launched their brand with the slogan: the power of Infusionsoft with the ease of Mailchimp.

ConvertKit offers advanced automation features with an intuitive drag and drops email sequence builder, so you can send automated emails based on user behavior.

Their advanced segmentation feature allows you to further segment your contacts with tags based on how they interact with your emails.

They also offer a drag & drop landing page builder with beautiful landing page templates and customizable opt-in forms to grow your email list.

ConvertKit integrates with many popular third-party CRM software, lead generation tools like OptinMonster, eCommerce platforms like WooCommerce and Shopify, and more.

6. Aweber

15 best Mailchimp competitors in 2021: Which one to use?

AWeber is another great email marketing solution to connect with your users and accelerate business growth.

It comes with an impressive set of features like auto-fetch articles to create automated blog newsletter emails, beautiful email templates for HTML newsletters, smart unsubscribe management, email analytics, list segmentation, and automation tools.

It also includes other standard features like A/B split testing, autoresponders, list management, etc.

7. Drip

15 best Mailchimp competitors in 2021: Which one to use?

Drip is a popular email marketing automation service for eCommerce stores. It features multi-channel touch-points to reach customers by sending emails and SMS text messages.

Their specialty is to allow you t store and manage users based on their interactions on your website. Their API script allows you to collect the user data and store it in tags, events, and custom fields.

Furthermore, their automation workflow builder helps you automate the process of reaching out to customers at the most impactful time based on their behavior during the buying journey.

With advanced personalization, you can use the clients’ data to create custom discount codes, product recommendations, price-drop notifications, and more

8. Mailerlite

15 best Mailchimp competitors in 2021: Which one to use?

MailerLite is another robust email marketing service and a great Mailchimp alternative. It comes with a beginner-friendly email editor and pre-made email templates for different campaigns.

You can use landing pages, popups, or embedded signup forms to capture leads. They offer tons of customization options and templates to help you succeed.

It comes with powerful email automation, segmentation, and personalization features that allow you to target the right users at the right time.

You can analyze your marketing efforts with their built-in real-time reporting tools, or run A/B tests to improve your campaigns.

9. Mail Jet

15 best Mailchimp competitors in 2021: Which one to use?

MailJet is not just an email marketing solution.

It also offers an email API to build transactional emails into your web or mobile app. This feature will allow your app to send milestone emails, upgrade confirmations, invoice notices, and much more.

11. Mail Poet

15 best Mailchimp competitors in 2021: Which one to use?

MailPoet is a WordPress-first email marketing platform, complete with a powerful native plugin that integrates with WooCommerce stores as well as just regular WordPress sites. You can easily include signup forms in posts, pages, or even widgets.


  • Email Builder (Inside the WordPress Dashboard).
  • Email Templates.
  • Basic Segmentation.
  • Email Analytics.
  • Ecommerce Integration / Behavioral Targeting (WooCommerce).
  • Native WordPress Integration.

10. Constant Contact

15 best Mailchimp competitors in 2021: Which one to use?

Constant Contact is the best email marketing service for small businesses and non-profits.

They allow you to create professional email newsletters with an easy-to-use drag and drop editor, in just a few minutes.

You get all the essential features such as the ability to manage email lists, track email deliverability, and open rates. Their beautiful reports show you how your email marketing campaigns are performing.

Constant Contact has basic email automation features that let you send welcome messages to new subscribers, trigger emails based on user behavior, and resend emails to non-openers automatically.

Their email marketing tool also makes it easy to do a/b testing, so you can see how your subject lines are performing for further optimization.

12. Campaign Monitor

15 best Mailchimp competitors in 2021: Which one to use?

Campaign Monitor offers two separate email marketing platforms, one designed specifically for eCommerce shops and one for other businesses.

Its eCommerce product, CM Commerce (formerly known as “Conversio“), offers native integrations with WooCommerce, BigCommerce, and Shopify, smart customer segmentation, premade customer journey automation templates, and more.

13. Keap

15 best Mailchimp competitors in 2021: Which one to use?

InfusionSoft rebranded itself to Keap in 2019, as part of a move to diversify its target market, and split its main offering into a few different plans.

The foundation is still a robust sales CRM with task management, pipeline automation, and other advanced features.

14. Sender

15 best Mailchimp competitors in 2021: Which one to use?

Sender is a more straightforward email marketing tool with an easy-to-use interface and more SMB-friendly features.

Because of this, it offers very competitive prices for its monthly and pay-as-you-go plans, establishing itself as one of the most affordable Mailchimp competitors in the market.


  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • Web Push Notifications.
  • Ecommerce Integration / Behavioral Targeting (WooCommerce).
  • CMS Platforms (Magento, WordPress).

15. Sendpulse

15 best Mailchimp competitors in 2021: Which one to use?

Sendpulse is another multi-channel platform that includes email, push notifications, chatbots, and SMS.

One issue is that there are no comprehensive multi-channel plans, so you have to evaluate the plan for each channel against competitors individually.

The main focus of our comparison will be analyzing their email service, in particular.


  • Email Builder.
  • Email Templates.
  • Segmentation & Personalization.
  • A/B Testing.
  • Email Analytics.
  • Marketing Automation Workflows.
  • API/Webhooks.
  • Transactional Emails.
  • Web Push Notifications (Separate Pricing).
  • Facebook Messenger (Separate Pricing).
  • SMS (Separate Pricing).
  • Ecommerce Integration / Behavioral Targeting (WooCommerce, Opencart).

Mailchimp competitors: Conclusion

So that’s it for our list of the top 15 Mailchimp competitors. Hope you liked at (;

What’s your preferred email marketing software? Tell us in the comments!

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  • Setup Aweber, Sendinblue or Mailerlite Automation funnels

Disclaimer: This post contains Affiliates links, when you purchase any product or service through these links, I will earn a small commission at no extra cost to you.

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Phil Joseph
Part-time blogger, freelancer, and student. The go-to guy for any advice related to digital marketing and CMS web design.
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