7 Free Link Building Tools to Build Backlinks [2022]


Do you want to increase your domain authority?

If you want to rank on Google on-page is not enough, you should also have a strong backlink profile.

But building viable backlinks to your website isn’t an easy task. That’s why in recent years many tools have been created that make the process of building backlinks easier.

This list has a bunch of free tools that will help you build organic links to your website. Some of them help you build links directly, others help you identify potential backlink opportunities, and others maximize the effect of your original backlinks.

Lets individually have a look at them and find out why they are so useful:

Best Free Link Building Tools:

  1. Semrush backlink checer
  2. Rank Math
  3. Ubersuggest
  4. Mozbar
  5. Majestic
  6. Check my links
  7. Hunter.io
  8. Buzzsumo


Sometimes removing your bad backlinks is more important than creating new links altogether. If you have a high number of low-quality backlinks that could negatively affect your performance on search.

Majestic is a powerful backlink analyzer that helps you analyze how trustful your site’s backlink profile is.

It shares some extremely handy information that lets you analyze and deduce the quality of links pointing to your site. Some of the unique features of this tool are “Trust Flow” and the “Citation flow”.

7 Free Link Building Tools to Build Backlinks [2022]

Trust flow helps you analyze the trustfulness and relevancy of the sites that link to your website.

7 Free Link Building Tools to Build Backlinks [2022]

And the latest noise reduction feature helps you distinguish duplicate backlinks from domains, which in turn helps you filter out links that wouldn’t add value to your website.

You can also view a complete breakdown of the type of referring domains that link to your site.

7 Free Link Building Tools to Build Backlinks [2022]


7 Free Link Building Tools to Build Backlinks [2022]

What’s an amazing way to generate backlinks naturally?

Write content that people are actually interested in learning about.

Buzzsumo doesn’t help you with manual outreach or SEO. It instead lets you come up with the content ideas that work best on social media platforms.

Once you pass a keyword into Buzzsumo, the tool comes up with related content pieces that generate the most engagement on social media.

7 Free Link Building Tools to Build Backlinks [2022]

You can use these content pieces as inspiration to craft content that actually has the capability to go viral on the internet.

The tool helps you craft better page titles and get content ideas for future posts.

Additionally, Buzzsumo helps you find out the best influencers related to your niche from various social media platforms.

7 Free Link Building Tools to Build Backlinks [2022]

Lastly, Buzzsumo helps you research trendy videos on Youtube, so it comes in handy for people who are looking to grow their Youtube channel.

7 Free Link Building Tools to Build Backlinks [2022]

Semrush backlink checker

An important part of manual link building is identifying your original backlink profile and planning out your link-building strategy accordingly.

With Semrush backlink analyzer, you can do just that.

Semrush lets you analyze the backlink profile of your website in detail.

7 Free Link Building Tools to Build Backlinks [2022]

Semrush backlink checker displays more relevant information about a website’s backlink profile than any other free tool in the market.

7 Free Link Building Tools to Build Backlinks [2022]

Some of the basic data that it provides includes:

  1. The exact number of backlinks that link to your site
  2. The exact number of unique domains that link to your site
  3. The amount of monthly organic visitors you get
  4. Your estimated domain authority score
  5. The number of keywords you rank for

There are also multiple charts and pictorial elements that represent your progress. You can use this tool to track your progress in manual link building.


Have you ever come across the perfect website to do outreach to but been unable to find a contact email?

Often finding the email ids for bloggers becomes difficult as bloggers tend to mask their personal email ids from the web.

Here’s where Hunter.io comes into the picture.

7 Free Link Building Tools to Build Backlinks [2022]

Hunter.io helps you uncover the emails of anyone who’s running a website.

7 Free Link Building Tools to Build Backlinks [2022]

But the tool also has its fair share of limitations.

For example, Hunter.io might not return the email ids for many prospective websites. Here are some reasons for this according to the company.

Additionally, Hunter.io only permits 25 email searches a month on the free plan. So you need to be extremely conservative with your searches in case you happen to be a free user.

Either way, Hunter.io turns out to be an incredibly useful tool for email outreach.

Rank Math

Since pages on the internet are constantly edited and altered, broken pages are often created. And it is natural that some of these pages have backlinks pointing to them.

Rank Math Review

If you have a number of backlinks pointing to a broken page within your site, you might want to redirect those pages to a suitable replacement.

The Rank Math plugin helps you do just that!

With Rank Math’s 404 Monitor, you can easily identify broken pages and redirect them to a replacement.

Simply install the Rank Math plugin, enable the 404 monitors and navigate to Rank Math > 404 monitors.

Once inside you’ll see a full list of these 404 pages that are getting traffic from external resources.

7 Free Link Building Tools to Build Backlinks [2022]

You can then easily redirect these pages to a replacement from inside the redirections dashboard.


You might already know that getting backlinks from the same website isn’t as valuable as getting them from a unique site.

So it becomes important to out identify sites that already link and avoid building more links from them.

best keyword research tools

Here’s where Ubersuggest comes into play.

One of the most unique link-building features that Ubersuggest provides is called the “backlink opportunity” feature.

This feature helps you determine the number of unique domains that link to your competitor’s domain without linking to you.

7 Free Link Building Tools to Build Backlinks [2022]

Using this you can plan out your exact outreach strategy.

Simply navigate to Ubersuggest > Go to backlink opportunity > And Type in your own URL with the competitor URL.

7 Free Link Building Tools to Build Backlinks [2022]

This would give you a full list of these links.

Which you can pop into the Hunter.io tool, find out email ids and start requesting guest posts or interlinking.

Yet another handy feature that Ubersuggest provides is the “Top pages” feature that lets you analyze your top-performing content.

You can then create internal links to these pages in a bid to give them a rankings boost.


Mozbar is yet another free Chrome extension that provides information about search results.

When you perform a search on Google simply click on the Moz bar chrome extension.

This would reveal basic information like the Domain/Page rating, number of linking domains, and keyword difficulty.

7 Free Link Building Tools to Build Backlinks [2022]

You can also enable/disable the metrics you would like to show when using the tool.

7 Free Link Building Tools to Build Backlinks [2022]

Check my links

Check my links is a free chrome extension that lets you check whether a certain webpage contains broken links or not.

This tool works especially well for anyone who wants to employ the broken link building strategy. Which involves identifying links from broken websites and creating similar content to outreach and build backlinks.

Check my links assists you with this by scanning all the links within a page.

Free Link Building Tools

To use, simply add it to your list of chrome extensions, navigate to any page you want to scan and click on the tool from your extension bar.

This would reveal all the links and their status.

Green represents valid links, light green represents redirecting links and red represents invalid or 404 links.

Affiliate Disclosure: This article contains affiliate links, if you make a purchase through any of these links we might earn a small commission at no extra cost to you. Read full disclosure here.

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Phil Joseph
Part-time blogger, freelancer, and student. The go-to guy for any advice related to digital marketing and CMS web design.
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